Display Ads
Case Study: ARN Display Campaign 2019
This digital campaign involved coordinating, designing and building out banner delivery formats that would promote 8 morning talk shows across multiple radio stations under the Australian Radio Network (ARN) brand. The banner suites were served via Google Studio across 5 states, focusing on brand awareness and listener acquisition. All together, over 100 banners were created and delivered for this campaign. They complemented a large scale OOH campaign that was running nationwide.
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The Australian Radio Network approached us to spread awareness of their entire lineup of talk shows on 9 different stations across multiple cities in the country. We were tasked with repurposing their existing print creative into a display banner campaign.
After breaking down the client’s print assets and prepping them for digital use, we began setting up new layouts optimized for display banners. We set up storyboards for each radio show in all 6 of their sizes.
Once our storyboards were approved, we then moved onto animation in Google Web Designer. Much like After Effects, movement is set up using key frames and easing. Once completed, each banner is uploaded to Google Studio for trafficking.
were created for this campaign
