Social
Case Study: Foxtel ‘A Ton Of Cricket’ Social Campaign
This campaign was created to build excitement around the 2022 Cricket season by drumming up nostalgia around the top moments in Australian Cricket history. We brought in Brett Lee to help us announce the start of a poll for everybody to vote for their favorite moments. We created a hero announcement video and amplified it with supporting social posts to get the word out. Ultimately, this campaign was incredibly successful and resulted in a massive number of votes nationwide. My responsibilities throughout included Art Direction, Design, and Video Editing.
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Organic and Paid social posts were created to continue the conversation outside of the announcement video.
Known for his fast deliveries, we got Brett to describe some of his favorite moments in Australian Cricket history in multiple rapid fire videos to follow up on his and Foxtel’s socials.
